Wednesday, 23 April 2014

The Record Rejuvenation


If seven years ago one had been asked to picture a record store, the setting scene would probably have been a boxy and frayed shop. Inside would be a fifty-odd foraging through dusty records; a man perhaps too familiar with this hushed and threadbare environment. With Record Store Day having just boasted its seventh annual celebration of all things Vinyl, however, it seems that these stores are finally being let out of their sleeve; releasing themselves from this stigma and kick-starting a record rejuvenation.

In 2008, digital downloads finally outsold CDs. The physical form of music that had triumphed since 1894 had been trumped at the hands of an invisible enemy; coming and going without shape, form or design. Now that disposable downloads have removed the identity of music it's not a surprise that these authentic, physical copies have returned to the lime light. The gift of owning a record with a unique print, a sleeve, and its own art work is an experience untouchable by any other form of music. After 5 years of virtual dominance, its clear why more and more buyers are reverting to the old.

An RSD queue outside of a Rough Trade store. 
And this hasn't gone unnoticed. As the number of buyers has risen, so has the number of artists putting out vinyl to be bought. Alongside almost every alternative release can a parallel vinyl edition be found, a tradition the staple of labels like Rough Trade. Thanks to colossal 2013 releases by Arctic Monkeys and David Bowie, last year saw the highest record sales in 15 years. Just remember - this is no mean feat considering the state the market was in so very recently.

Record Store Day 2014 saw vinyl sales rocket 4000% in one day. This shows just what could be achieved if people visited these shops more regularly; fueling the local trade and community. It's perhaps clear then that any 2007 preconceptions should be put aside for a trip to your local record store, nevertheless because you certainly won't be alone. Of the 800,000 new records sold in Britain in 2013, over a third where bought by people under the age if 35 - highlighting just how the times are changing. It's this renaissance that has given existing suppliers like Chunes and new stores like Weymouth's Stash Vinyl such a promising future; and helped turn previously stagnating shops into cultural hives.

Out with the new, and in with the old.

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